Working with Influencers is a no brainer for any brand trying to connect and sell their products in today’s digital economy, especially when the product is targeted at a younger audience. The keys to thumb-stopping influencer-generated content today remains grounded in the same foundation of any impactful campaign – a compelling creative brief. When partnering with a creative firm, sharing a creative brief can ensure everyone’s on the same page. And preparing the brief is critical – it tells that influencer what you want to achieve. Namely, influencers are calling for more creative control and long-term partnerships with brands, opening the door to more expansive and effective influencer-led campaigns. A brief is important for two reasons. Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. ... Having clear guidelines and expectations is good, but remember to leave space for the influencers to be creative. About us About our Product Links 3. How to write a winning Influencer Marketing creative brief . The brief for an influencer campaign can be everything. Make sure the deliverables reflect what the influencer has brought to the table. Sample deliverables may resemble the following: A creative message describing your unique selling point. 9. As a result, Influencer is able to provide brands with solid creative ideas, but more importantly with creativity that we know will drive traffic, engagement and ROI. We carry out photoshoots of our influencers as models to produce the perfect custom visuals that are creatively aligned to … By clarifying your influencer marketing strategy, your goals, objectives, and KPIs. Briefly describe the campaign, its theme and objectives. At the end of the day, a brief is worth nothing if your influencer feels too restricted. Your brand’s tagline. In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. Generate a clear creative brief in minutes. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. It means we can connect our brands with the right creative partners, to generate content that performs and targets customers effectively.” Vamp is a global content and influencer marketing platform that connects leading brands with influential content creators. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. ‘The brief is the moment where the success of your campaign can be decided. ... Creative and strategy keenly focused by data and executed with precision. Influencer marketing is a strategy that companies can use to market their products & services by collaborating with suitable influencers. While these shifts in the sector bode well for the future of influencer marketing, they do mean that briefs issued by brands to content creators need to adapt. This contract will give you a sense of what you need to include in your influencer marketing partnerships ; Checklist for a Project or Creative Brief Take a page out of the ad agency playbook and outlining your campaign with a brief Influencer Brief Elements. Express your ideas and mood, but learn to take a step back in … Understand the Importance of a Good Influencer Brief. Such a template can save a marketer time and effort once created. These concept is a good way to enhance the knowledge.I like it and help me to development very well.Thank you for this brief explanation and very nice information.Well, got a good knowledge. Second, creating an influencer marketing brief will save you a lot of time down the road. “Data has always been integral to Vamp’s effective strategies. One of the biggest goals of influencer outreach is to keep your influencer … Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. There’s a fine line between giving absolutely no creative direction and giving so much that they feel as though they’ll be fired if they step slightly out-of-line. A well-prepared brief gathers all information needed by the influencer to create captivating content. A bit of personalization – change each brief to address the influencer by name and note any details from your discussions; Contact information for the person your influencer will be working with the most; In general, your campaign brief should be crystal clear in … Enter the influencer brief. 1. Influencer Strategy Provide structure to identify influencers, develop campaign concepts, and maintain guardrails to create a sustainable influencer marketing strategy for your brand. Free Marketing Brief Template for an Influencer Campaign 1. Give your influencer creative freedom. The challenge with influencer marketing is really about managing expectations. Why do you need a brief for influencers? Creating an influencer brief that doesn’t allow for creative freedom. Make sure to include details of the kind of content the influencer will need to produce for your campaign. This information includes the creative guidelines of the campaign, timeline, posting details such as volume, frequency, location, and more. Try to anticipate any questions the influencer may have and answer them in the brief. This article is a preface to these exciting updates and addresses an important starting point when working with influencers on a social media campaign. Watch and learn the fundamentals of developing a Creative Brief. A Creative Brief is used in advertising, branding, and marketing industries. An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. This is why it is crucial to understand the importance of a good influencer brief. Specific guidelines for the creative Deliverable #1 IG Story 1 Deadlines A. An influencer marketing brief can help you achieve several things. A brief can also function as an influencer contract . 1 IG Story showing a day in the life of a female solo traveler wearing Brand X with 3 ‘stops’, i.e. In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! Sample Influencer Agreement/Contract: Get it in writing and get it signed. Content Review: February 1, 2019 B. Campaign details at a glance; Keeping this section short and sweet is essential and puts an influencer in a creative mode from the get-go. This is an awesome post.Really very informative and creative contents. This brief should outlines goals, desired outcomes, key messages, and general content. Influencer marketing campaigns are powerful. Download your template here: The Creative Process. A fast-growing UK influencer marketing agency that helps brands reach consumers by building partnerships with influential social media content creators. As they say, every successful marketing campaign has a relevant and insightful creative brief behind it, and influencer … It allows creative freedom while ensuring there is a complete match between expectations and results. Click the link below to shop our Instagram FLASH SALE THIS WEEKEND ONLY – 50% Professional enquiries only. What do you think is the key to a good influencer marketing campaign? The Brief: What and Why. Company Name Influencer Marketing Brief 2. The ability to promote user generated content from influencer handles to our most qualified audiences has been a game changer for performance on our Instagram ad accounts. A great campaign brief creates transparency between both parties across deliverables and campaign creative, as well as outlining the campaign objectives and the non-negotiables for the influencer . First, by creating the brief you will make it easier to communicate your plan with your team and management. It can be tempting to overlook the whole process of crafting a good influencer brief, but it is one of the most important steps in establishing a mutually beneficial relationship with influencers. Here is an excerpt of an influencer brief from a client for a gifting campaign (courtesy The Chillery). 1.Your company bio. A creative brief is also an essential element of working with an influencer as it gives them parameters to work within, while giving them creative freedom to create content that will resonate with their audience. Here we’ve created a free template that gathers everything you need to share with the influencer. This template will help you work closely with the influencers in the initial creative process. The influencer needs to know who they are working with, so show who you are as a company! But it cannot be too confining. Creating influencer briefs. Include creative outlines. The best way a brand and an influencer can stay aligned and stay creative is simple: a robust and detailed creative brief. Creating a strong brief can be a way for you to pitch your brand in a creative way and convince them to work with you. Learn what an influencer campaign brief is and why it's an important component of your influencer marketing strategy in 2019. What is an Influencer Brief? A brief operates as an instruction manual for influencers. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. A creative message describing your value proposition. If you request that an influencer replicate your strict creative demands, you are likely to alienate them and stifle their creativity. Partner with us to brief the right mix of creators, maximize your creative budgets, create content with agility and deliver an awesome library of rich media assets. it will optimize brands’ online presence, increase traffic to social media pages and website, increase customer engagement, and will increase sales. I can’t stress enough the importance of a clear brief in influencer … A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.’ By Harriot Rockey, COO, Influence Network. However, brands should remember that influencers are often better equipped to connect with their audiences than a brand. Again, some visuals as an example could be helpful here! A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. If you want the influencer to have significant creative input, then discuss that prior to writing the brief. We take your creative brief and detail everything down from product placement to settings and moods all to fit your specifications. You and the influencer will be on the same page. You have to give that influencer enough creative freedom in content creation. Final Review: March 1, 2019 Deliverable description: A. Campaign Brief 2. This document should be more than a half-page document written like a college essay. After all, the point of using an influencer is that his/her content has garnered a large audience. Just fill up our intake form with details about the content, and we'll recommend creators best suited to take on the project. The campaign, its theme and objectives you think is the moment where the success your... 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