No need to panic if nothing comes out of it at first shot. Look at how Jen @hellorigby sums up her mission in the about page on her blog. Make sure to prepare an original and genuine pitch for each brand you’re reaching out to as an influencer. brands that collaborate with bloggers, coachella music festival, how to collaborate with brands on instagram, how to collaborate with fashion brands, How to reach out to brands as an influencer, how to work with brands on, , , , , , This is the exact email pitch I sent to a brand that I ended up landing a collaboration with: See how easy that is?! , you can tell that even with only 12 posts he has so far, he was able to create a unique and cohesive style: One of the things to consider is creating a clear. How to Collaborate With Brands: a Guide for Influencers 27 February 2020 Jenny Harper Influencer marketing has been rocking the online world for some time now. Nurturing genuine community amongst your followers pays off – big time! Make sure you and the brand you are approaching as an influencer are on the same page. As long as they have you contact on file, you never know what opportunities may open in the future. When on a brand’s website, it can be overwhelming to decide which person to contact from the email list. After the first pitch email is sent, the brand will either respond back saying that they’d love to collaborate, or that now isn’t the best time. The short answer- by reaching out to brands as an influencer. Or a couple of them. Step 1 to Collaborate with Brands: Pick a Social Media Outlet and Stick to it. It should all be a walk in the park from here on. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. This isn’t necessarily reflected in the number of followers you have, but in their actual relevance, and the engagement they bring in. Check out related reads. If you don’t have any past collaborations, you can include what types of content or services you provide. Appreciate that . Brands sponsor to attractive award-winning contests so they “remain in the game.” If influencers do the same via the brands, the impact doubles so the user, follower, brand and the influencer, everybody in the chain gets profit. This opens up a huge opportunity for online retailers and e-commerce brands to tap into new audiences and show off their products to a really wide and engaged audience of over 200 million people each day . First, you have to learn to use Instagram’s search tools. Your email address will not be published. How to Find Brands to Collaborate With There are three main ways that you can get in touch with brands: Blogging networks, reaching out to brands directly, and the brand reaching out to you. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. Just a simple “hi, I’d love to collab” will definitely no longer work and is honestly pretty rude and entitled of someone to do. Do you think they are the right person to collaborate with for your brand? Love the points you included about doing thorough research about the brand you’re interested in collaborating with. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. Thanks so much for sharing. Wrong. Same goes with reaching out to brands as an influencer. This is what will decide which brands you reach out to. Finding great businesses to collaborate with is not as hard as you think; follow these simple steps to collaborate with brands and help fund your travels: 1. How Large Should you be Before Working with Brands? Thank you so much I really appreciate that!! To find the right brand looking for influencers to work with, research influencers that are similar to you, and find their collaborations to see if there’s a fit for you. How to Collaborate , which you can customise to fit the specific brand on Instagram you’re in business with. Sure, your IG bio says it all, but bear in mind that the brand reps are super busy and simply don’t have the time to look into social media of all the people that contact them. First things first, let’s get you to the right person to contact. – A platform that lists tons of brands looking to collaborate with influencers from all around the globe no matter of their follower size! We’re talking FTC rules and disclosing your agreement with #ad or #sponsored. The brands whose products you actually like and use daily. Trying Hair Extensions for the First Time – Is it Worth it? Check out my blog posts for insight into brand deals and social media tips or my Instagram for some inspiration @tori.nucci, List choice Search through “related profiles” on Instagram: When you’ve found someone that is a good fit for your brand or you have an idea of who is your indirect competition, head to their profile. This is rarely the case, however. Phase 6: Payment & Completion Provided that the collaboration was paid, after your post goes live, you would receive payment from the brand, typically through PayPal or a similar service. Or Instagram for that matter. More sponsored giveaways , where brands work with influencers to bring their products to a wider audience. Make sure to write a couple of sentences describing yourself in the best light. Is it an x amount of new followers, X amount of website traffic, comments, engagement, exposure to specific audience…. Yes! It’s a collaborative process and oftentimes, the email thread will continue for weeks until the collaboration is complete! Your Instagram collaboration questions answered. By explaining in a sentence or two what you like about their brand you’re not only playing the ego-boosting game, but you’re showing that a) you did your research, and b) you show how you’d be a good fit because your audience probably shares your values and preferences. It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. Instagram is a huge pool of talent where you can find many other brands to collaborate with. Pingback: How to Look Cute *and* Comfy at the Beach | Style. Your message is likely to get lost amongst the hundreds of random other DMs they receive. How to Build an Influencer Marketing Strategy? . Your email address will not be published. However, what makes a brand want to work with you is that difference you have that sets you apart from the crowd. Your follower count for each social media channel, Creating and promoting dedicated blog posts, Affiliate and product promotions through photos. Don’t forget to let us know about your progress in the comments. I wasn’t really sure what was going to happen, but had a vague idea. How to Collaborate on Instagram in Four Simple Steps July 31, 2016 Social Media Diana Trinh Comment I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. So, you’ll be reaching out to press, media, marketing, or communications people. Have you considered reaching out to influencers? Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. I created this media kit on Canva!Simply go to Canva.com and type in media kit in the template search bar; there are so many beautiful templates to choose from! Or, you can just create your own. More giveaways with ads , where brands work with advertizing agencies to create content and increase their reach on social media. Make sure to check all the points on the list to help you get through the process easily. And vice versa. First, you have to learn to use Instagram… If you are not going to be benefitting from the brand’s credibility or reputation, or you aren’t super excited to share it, then don’t. How to collaborate with brands on Instagram, Facebook or other social media platforms. Most brands will ask for your media kit right off the bat, but if you’re new to the game, and you don’t have a huge following, you can leave this part out, and ask to collaborate for a free product. The social media industry is pretty saturated right now and brands only care that you have a social media presence on one platform. Keep reading our detailed list of all the steps to take. They will take a quick look at your account, and then discard you because they cannot see that you have anything to offer them. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. You may squirm at the idea of putting together yet another resume for yourself. As a creator, blogger, entrepreneur, artist, etc., you have a say when you collaborate with brands. by now. Test our service for free to see how you can grow your following, engagement and reach organically and hassle-free. Once you dip your toes in the water, you’ll learn how to perfect your communication with brands looking for influencers, what to dismiss right away, and what questions to ask to get a clear understanding of the possible deal. You want them to first agree to the collaboration, not scare them away from one. And as an added bonus, you will receive a free, ten step guide to creating amazing content on Instagram just by signing up! the Federal Trade Commission REQUIRES you to disclose this to your audience. If the brand you’re reaching out to as an influencer is not keen on going full disclosure, you should think twice if a free product or any amount of money they’re offering is worth getting your profile banned. With more brands using Instagram influencer marketing, many micro-accounts fall prey to Instagram collab scams and ugly Instagram collaboration offers. Thank you so much for sharing, Ahhh, thank you so much Sarah! This way, you’re showing the brand you’re looking to work with on Instagram that you nurture your audience and engage with them. As long as you can get a solid following that is interested to join the conversation, you can be sure you’re all set to work with brands on Instagram. If you’re in it for the long game, you want your reputation to be built on genuine collaborations that speak clearly of your niche and values. posts that reflect your style, your engagement, and your interaction with your audience. Should you wait for brands to ask you to collaborate first? As long as you create your own brand for yourself and have a targeted audience/vibe/aesthetic/passion, you are solid. For example, if you’re a conscious travel influencer, your audience most probably consists of like-minded conscious travel enthusiasts who would benefit from getting introduced to a brand producing organic, cruelty-free backpacks. It’s better to be consistently present on one outlet than to spread yourself thin. People are no longer so tolerant of spam or phoney messages of collaboration, so it’s super important to be sincere and know your stuff! Now that you’ve got the strategy in place, it’s time to start your first pitch. For example, if the brand has only worked with influencers that have 20+K followers, you shouldn’t waste your time, but wait until you grow (link to our blog post on beginner’s guide) to pitch a collab. Don’t make the mistake of accepting things just because they’re “free” because in reality, you’re spending your time and energy creating content for this brand. Let’s face it; brands receive tons of inquiries from bloggers/influencers on the daily, either via Instagram DMs or emails. How to Look Cute *and* Comfy at the Beach, creating three high quality images for them to use, by creating a video for your audience using only that brand’s items, sharing the brand’s story with your audience through a blog post, granting them access to your audience, which is a similar demographic to theirs, what you plan on creating from the collab / how you’re going to add value to them. To get you fully equipped to work with brands on Instagram, let’s make sure we’ve got you covered on everything. So, to avoid any mistakes and misunderstandings, come prepared with a ton of points and questions. When influencers promote them, you benefit from greater brand awareness and visibility. Understand that brands on IG, big and small get hundreds of emails from brands and influencers asking for collaboration, so you’ll have to really step up your game to even get noticed. This is another great way to get the attention of brands that are interested in working with influencers. How to Convert Instagram Followers into Customers? In order to determine if you would be the right fit for brands on Instagram you want to pitch, look through their IG feed to get a clear picture of what type of influencers they’ve been working with. What’s more, when looking into your credibility, they are most likely going to check your other social media channels. Saved to use this when working with my students on personal branding. Use your colours and aesthetic, but make sure to make it a one-page pdf with just the most important details that include: The fees are the customizable part, so make sure to add these separately for each brand. And now, Instagram has included a Shopping channel to help you find product-related posts from the brands you follow and brands that Instagram thinks you might like. The idea is to create content that is valuable for one another’s audiences and to share it on a set day on your stories. Let me start this blog post off by saying that you don’t have to be a blogger and you don’t have to have over 10,000 social media followers to collaborate with brands. Don’t get discouraged if this happens; it just means that they may not have the budget for influencer marketing right now. But let’s get back to basics before we get to the nitty-gritty of how to collaborate with brands on Instagram. How to collaborate with brands on Instagram? So, be sure to highlight their ROI upfront. Subscribe Type “site:domain name + contact” in the search bar, No bragging. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. Everyone likes to feel special. How to plan your Instagram feed like a pro? The social media industry is Pros and cons of brand work. And look where they are now. By combining my love for both behind the scenes work, as well as in front of the camera work, I’m able to teach other creators about building a brand and what it takes to work with brands. Learn how to protect yourself and determine a good collab from a Go the extra mile and let them know why you’re invested in their brand and the values you share to get their attention. Subscribe to get the latest updates on everything IG. The cool thing is it will list all the emails in the categories according to the departments. There aren’t any stuffy guidelines like there are in creating resumes for corporate america. In case there’s no visible contact info, you can do an advanced search on the website: Or you can use social media to find contacts. people. On the contrary, I’d actually venture to say that if you’re not one of these things, it may be easier for you to work with a brand. When creating the first pitch most influencers looking to collaborate with brands on Instagram would want to make the best first impression. Typically, most brands have an email address in their Instagram bios. If you’ve got none, insert links to your most you posts that reflect your style, your engagement, and your interaction with your audience. Kudos for making the first, and most difficult milestone. To collaborate with brands is kind of a thing in blogger land. So important to work with brands that have synergy. And before you know it, the brands will start calling you. After I shared this collab on Instagram, a few people asked me how; how did I land this collaboration? As you’re making the first steps to work with brands on Instagram, it’s important to keep a positive attitude. When it comes to brands looking for influencers, the majority of them would like to do a blog post, plus an IG post for a collaboration. If you’ve got none, insert links to your most. So don’t overthink the first email. We aren’t sure what to include in the email and the more we think about it, the more we freeze up and don’t send anything at all! Research their campaign hashtags, to see all the influencers they’ve been working with for that campaign. On top of this, your audience most likely enjoys the same things since they are following you and engaging with your content. Why Use Influencers on Instagram? Ways Brands Can Measure Their Return On Investment Brand Awareness If you asked your audience to perform a task, such as use a hashtag, … The media kit should be helping round you out in your pitch email and if you already have created one, then why not include it as just icing on the top of an amazing pitch?! In this day and age of the social media influencer, what many don’t realize is that everyone is an influencer. Before you start accepting all of these offers from random brands that you’ve never heard of, make sure you know your worth. If you don’t come from the world of PR, creating a media kit seems like a daunting task. It’s better to be consistently present on one outlet than to spread yourself thin. Image via Instagram Giveaways are a great source of user-generated content which prove to be very useful for brands. We love to give you the no-BS facts only. If you’re pitching yourself to a brand, your rates shouldn’t really be mentioned right away. Save my name, email, and website in this browser for the next time I comment. I think I screenshot the whole thing lol. Look at how Jen. Now that you have all the necessary information you need in order to pitch a brand, start brainstorming all the brands that would make sense for you to collaborate with. For example, let’s say that you work in the music industry. First, while you’re busy creating content and getting your name out there, you will probably receive a few emails or DMs from brands reaching out to you. I decided to switch my Instagram from a private account to a public account. This works both ways. How to Collaborate with Brands I get asked all the time how to collaborate with brands on Instagram. On top of this, it’s just not as professional. Take your time to really get to know your followers, and create meaningful engagement off of your shared values. The cool thing is it will list all the emails in the categories according to the departments. If you have an audience on Instagram, your blog, or a different social channel, you can reach out to brands to see if they want to It definitely helps when developing an audience!! It’s the best way to find brands to collaborate with. It’s short and to the point, yet clearly states that I’d be adding value to the brand in my own unique way. Great tips! The worst that’s going to happen is you get a no. Each option comes with it’s own unique set of pros and cons, but they are all great ways to start building a portfolio of partnerships and a network of brand contacts. Website, it ’ s efforts the growth department describing yourself in the bar... Them a direct message no email in the about page on her blog the list to you! What the h * * * * a media kit * * a media kit brands products! Media channel, creating and promoting dedicated blog posts, Affiliate and product promotions through.! Media presence on social media platform, you are approaching as an.! 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