Close your email with a question that requires an answer. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. © 2021 Hootsuite Inc. All Rights Reserved. It's a one-page brochure … I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. And why do you want to work with them (it has to be something more than just you needing to make money)? Check out the Thriving on Youtube course! After you work with a brand, don’t ghost on them like a bad boyfriend. I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. Include the brand name, the contact name and your initial date of contact. Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. Stats that show you’re the real deal. Let the brand know how much you love their product(s) and how you know your audience will too. Most emails go unread. Use bit.ly to track all your links. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. Introduce yourself. How to Pitch a Brand. First of all, make sure to choose the right brand. Honestly, it’s a lot more daunting than it sounds! Maintain the relationship even when you’re not pitching. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. Take a look at the brand's social media to see what influencers they currently work with. Any successful sales pitch can benefit from telling the story of your brand and product. If you haven’t worked with anyone yet, simply pitch them an idea. If you’re anything like me, it’s hard to catch brand specific posts. I'm Christina. Your email should really only include a link to one thing: your social media profile. Research. It grabs your […] Make sure your email doesn’t end up in Spam. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. Personally, I … all reflect you, your brand and what you have to offer. A simple guide on how to pitch brands. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. You'll get the best results when you really know the brand you're hoping to work with. Know Who You Want To Work With . Get expert social media advice delivered straight to your inbox. Please don’t be afraid to recognize and ask for your value as a blogger! Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. Think of it as your blog’s resume. Your “show and sell” marketing pitch should run between one and two minutes. Show Genuine Interest on Social Media. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. Think for a few seconds about what a commercial does. Don't forget to add on your rate card too. Click here for instructions on how to enable JavaScript in your browser. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. And when you do this effectively, you will create a stronger connection between you and your buyers. Whoever you’re sending this to doesn’t have a lot of time. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. The Expert Opinion Pitch! If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. Should it be a formal or informal pitch? You should frame your idea in a way that clearly states the benefit to the brand. That’s why you have to show them that you’re well-versed in the business side of being an influencer. Exactly what it sounds like. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … 2. Visit the store in person to make your pitch. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. If you can’t show that you’re credible, nobody is going to want to work with you. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. This is pretty obvious, but start by making a list of everyone you want to work with. Schedule posts, engage with influencers, and measure the success of your efforts. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. Bloggers asked a multitude of questions. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. So, how do you do pitch a brand collaboration that is different? 1. It’s hard to get taken seriously without one. 1. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. In one page, include all the information a brand might want to know about your blog, and the value it delivers. This is a brand and credentials story. Your “show and sell” marketing pitch should run between one and two minutes. Think of it this way–no brand is going to be upset about the possibility to … All that’s left to do is a thorough edit of your email and SEND. Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! Brand Email Pitch Closing: 7. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. Pitch the Story to the Right Place. If you … Pitching is about listening and tapping into the sense of imagination. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Should include your name and who you are. Click here to start filling out the template in Google Docs. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). You want to be clear and explicit on why you are reaching out. If you are looking for a long term relationship, it is important to build a genuine … To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. She also runs and hosts Hootsuite's social media podcast, Hootcast. With social media influencers, the proof is in the pudding. In order to make contact, you need a … And when you do this effectively, you will create a stronger connection between you and your buyers. What To Do When Pitching Yourself. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? The authority – the trusted source of knowledge. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. It focuses on selling a product in a blink of time. When a brand reaches out to you, you still have to pitch your value and your rate. We will talk about follow-up later on. Pitching is about listening and tapping into the sense of imagination. Hey! Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. "But if … Your email address will not be published. It focuses on selling a product in a blink of time. If you can pique enough interest to get someone to open your email, you’ve won half the battle. I hope you'll stick around on this journey to the 'blissful balance'! In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … Pro tip: Include a small, genuine compliment. Getting traffic. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. From the brand side I always look for: Trusted by employees at 800+ of the Fortune 1000. From your subject line to your sign off, every word needs to be given thought. Emily is a Senior Copywriter at Hootsuite. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. Tell the brand how you specifically are going to drive different results for them. While you have to start somewhere, you also have to be realistic … It focuses on … Here is everything you need for your killer pitch to the brands you love: Research the brand. Know Who You Want To Work With . If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. And it’s true. Maintain the relationship even when you’re not pitching. "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. Research and preparation are the difference between a brand response and a … Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Have a sell sheet. Make your influencer marketing activities easier with Hootsuite. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. Try it free today. Wrap it up with one or two sentences and say thank you! With social media influencers, the proof is in the pudding. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. Engage and interact with them. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? Increase your chances of getting a reply now. Now, let’s get started and learn how you can write the best email pitch for your brand. I created an Excel spreadsheet where I inputted each brand. In this video I give you some insight in to how I pitch a brand so that you can do the same. Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. 2. After you work with a brand, don’t ghost on them like a bad boyfriend. If you have a blog, you’ve probably already pitched brands with a blog post. When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. How To Pitch A Brand Collaboration: The 9 Steps To Take Before Sending Any Emails. Sending these brand collaboration sample emails is a sure-fire way to fail. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Pro tip: Use a business email address. I was usually in around 7 AM and would often not leave until 7 PM. When looking … Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Pink theme by Restored 316. Choose the right brand to work with. I created an Excel spreadsheet where I inputted each brand. Brand pitching! Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. Having your content go viral will quickly incr… This is pretty obvious, but start by making a list of everyone you want to work with. How To Actually Write A Cold Email / Pitch Email. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. 1. This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. Any successful sales pitch can benefit from telling the story of your brand and product. You have to follow-up on every pitch. What is a sell sheet, you ask? If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. Think for a few seconds about what a commercial does. Before you start your pitch: Have your media kit ready. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. It grabs your […] Be specific (but brief) about what you’d like to accomplish in that meeting. What do you admire about the brand? This is very similar to the curator pitch, at least, in that, you’re asking for … Blog posts. From Pitch to Close The Pitch. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. 1. From Pitch to Close The Pitch. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. I use two … How To Actually Write A Cold Email / Pitch Email.