It’s important to understand how the campaign process typically works, from the brand’s perspective. By all means get yourself an Instagram account and by all means go out there and invest in the brands that you LOVE. The more that you give out, the more you will get back. I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! If you are not on a first-name basis with an addressee yet, it is incorrect to appeal to him on Instagram for the first time. Start writing product reviews in your account, mention the brand in texts and tag in your photos, leave comments under their posts, etc. There is no need to resend the same email. Perhaps, it is a sign that you need to move further and do not get stuck on that. The appearance of your account is the first thing that your potential followers and advertisers pay attention to. It differs from a classic one that we used to make when applying for a job. A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. That’s definitely a perk to collaborate with brands, become reputable, and make money on it. In its simplest terms, for the purpose of this post, an Influencer is someone who works with brands on a gifted, or paid, basis to bring that brand’s products to their (ie the Influencer’s) following or audience. If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like you’re not trying to engage with your audience yourself. This site uses Akismet to reduce spam. Briefly, you can’t skirt around such platforms. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Individual approach and tailor-made emails work out almost always. It’s important to be authentic and stick to your brand voice to become an influencer. When influencer marketing is run in-house, brands can keep a tight grip on the strategy, which enables them to … Keep your campaign goals in mind while deciding on … And just like there’s no quick and easy way to becoming a professional blogger, there’s no quick and easy way to landing paid brand collaborations. Your followers become loyal due to the personal and honest touch you add to your content. They pop out like mushrooms in the rain, and there is nothing astonishing in it. Join today and get immediate exposure to hundreds of brands When brands run influencer marketing in-house, they usually have a dedicated person to handle the process, or have someone in the company who doesn’t have a super full plate to take it over. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to … In a word, show that your followers take action. When drafting the pitch, always focus on what you can do for the brand instead of what you want from them. Keep it on track. Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. When it comes to statistics, use the trendHERO tool to run deep analytics of your account, and extract the data to send upon request. If you specialize in something, do not hesitate to publicly tell about it. Avoid Instagram comments as your outreach channel. I post outfits, write about brands, test the trends and cover lifestyle too. 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