Required fields are marked *. “We have tactics like ‘turn of top header’ and others that make a splash and look different,” says Caldwell. Email subject lines are as important as the body content. 11. “Tonight Only: Get this NOW before it’s gone…”: It is difficult to resist the fear of missing out. CTA hierarchy. Use a descriptive “Subject” line 1. It is always better to send emails relevant to the recipient for a better success rate. Ex: “Collaborator Needed for Bilateral U.S./[your country] Research Use either a question or an exclamation at a time. “Yes, this is a fundraising email”: Al Franken. Personalization can happen at various levels. InflueNex. Tone. Do you use the zero-width non-joiner preview text hack to create white space at the end of your intended preview text? So, the more eye-catching it is, the more people will feel like opening and reading the entire email. Though these tips and tricks are useful, it is always better to A/B test your subject lines to know what works best for your audience. Email Marketing is not a stand-alone entity; there are many aspects to it like Segmentation, Personalization, and others. 9. “We have found a good system is to plan for two ‘style guide windows’ per year,” says Caldwell. 2. Image resolution. For instance, if you wanted an image to appear at 200×200 pixels in the email, you’d save the image at 400×400 pixels. However, there may be instances when you sacrifice a little image sharpness in exchange for faster image load times. Example Subject Lines. Subscribe to Litmus Weekly to get your weekly dose of email inspiration, tips, and tricks, right in your inbox. Something that is fresh, something that is trendy definitely needs a great subject line like that. For example, a dog walking company Wag! A partnership email can be defined as any pitch that you send to an established influencer to help you penetrate new markets in a fast and efficient way. So, … So, to keep it precise and engaging, it is better to set the pretext to suit your recipient. “Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)”: It is very likely that a humorous or sarcastic subject line works the best. For instance, should an image’s ALT text always replicate any graphical text in the image? Use concise language, 2. It’s The Daily Crunch.”: TechCrunch is a newsletter that keeps people updated about the latest news and developments from the world of technology. Image style. [guest blogging class]”, 13. However, despite the clearly unique considerations of the channel, many companies don’t have any email-specific guidance in their brand guidelines. “I actually don’t think there should be email-specific brand guidelines,” says Alex Williams, VP of Creative Director of Trendline Interactive. Web page load times are critical to performance, and email load times are just as important. Personalization: Personalization always works because different people have different preferences. So long as your brand is prepared to be flexible and forgive inconsistencies, it may not be a big problem. It is very important to familiar sender address than only just a Company email address. The whole point of such a partnership is to help your brand gain credibility from the get-go and score introductions that you could not easily get on your own. List the brands you’re featuring at the … Image type. “Many brands use modules and other standardized content blocks to construct emails,” says Caldwell. Alliteration is the repeated use of consonants. does so with dog names. It includes your sender name, subject line, and preview text—all of which you’d probably want to set some content and tone guidelines around. Celebrity Branding: Use a familiar name with which people can identify. Email, Email Campaigns, Email Marketing, Email Subject Lines, Research Summaries, Writing How Holiday-Themed Email Campaigns Perform Ayaz Nanji Holiday-themed email campaigns from brands tend to have lower open rates and higher conversion rates than non-themed campaigns, according to recent research from Yes Lifecycle Marketing. “Marketers leverage a wide array of resources to produce email messages, the majority of those lacking in-depth email production knowledge or experience,” says Lynn Baus, VP of Digital Experience at Shaw + Scott. “How to” isn’t the only thing that makes the email subject line from Salesforce above … Did you know that 47% of email recipients open email depending on the subject line whereas  69% of email recipients report email as spam based solely on the subject line? Because some errors require a correction or apology email to be sent, it’s best that you have a standard correction format as part of your style guide, as well as a pre-made apology email template. 21. Social Music Marketing: Bands, Brands & Fans. Instead, marketers need to look for opportunities to give some of their subscribers better experiences by using progressive enhancement techniques that provide improved rendering or advanced functionality in certain email environments. Some of my other favorite email subject lines from them include, “The devil wears product” and “Oh, hi Mark(eters),” after … See more ideas about email design, food, email template design. Avoid ‘no-reply’ sender name, rather keep a familiar name, 10. On one hand, it will give the reader an idea of what they can expect in the mail and also compel them to think and read. The chances are pretty much 100% that your brand font isn’t a universally supported web safe font. Marketers who describe their email programs as successful are 27% more likely than those at less successful programs to have brand guidelines for email (68% vs. 53%). Email subject line when following up … Relatedly, your email brand guidelines should specify your brand’s approach to ALT text for your images, as well as other ways that your web accessibility principles should be translated to email. It is one of the best strategies in Content Marketing that not only helps to retain good relationships but also in lead generation. Get the best email marketing and design tips, stats, and resources, delivered to your inbox. The email subject line is as important as the email body content. Personalization gives a feeling of importance and is liked by subscribers. “Uh-oh, your prescription is expiring”: Using conversational words like “uh-oh invokes the fear of missing out and Warby Parker used it to attract you to the fact that you probably need new glasses. Don’t be afraid to add a little poetry to your prose. Want to increase your email open rates? Your email brand guidelines should include which email templates should be used for which emails. Body Text. “you free this Thurs at 12 PM PST? “[Company Name] May 2005 News Bulletin!”, 17. It gives the feeling of being directed at and over-emphasizing which recipients might not like it. For example, “[Company Name] May 2005 News Bulletin!” or “Eye on the [Company Name] Update (Oct 31 – Nov 4)” etc. Image Courtesy: As a marketer, it is very important to know how to improve and increase the efficiency of all your marketing campaigns. To know more about other email marketing tips on effectiveness and reach, read this. “It’s preferable to include examples or references in your email brand guidelines so it’s clear how it should look.”. Should your CTAs vary by subscriber segment (e.g., prospect vs. customer)? Which is the best image format for email? . 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