Best Unique Selling Propositions. Rosser Reeves was the author of the phrase unique selling proposition, or USP, which is a unique message about your business versus the competition. It is meant to “move the masses” because it is uniquely better than the competition. In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).. Ultimately determining their full potential. In comparison, a unique selling proposition is a statement that explains how your product or service uniquely solves your customer’s needs. But the thing to remember is that your USP should separate your company from the others in a way that makes people say, "Hey, that's something I can get behind!" Lemonade’s unique selling proposition stops you in your tracks. Now let’s look at some unique selling proposition examples that do it right. 10 Attention-Grabbing Unique Selling Proposition Examples 1. A unique selling proposition is extremely important for any business, but one thing that can throw you off is that you’ll often see market-leading companies that don’t have a very good (or any) USP. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. The best USPs take a unique quality and explain how that quality will benefit your customers, all in a few memorable words. No doubt, these unique aspects are part of the success of these companies. In fact, you’ll find small, innovative companies battling against big, boring giants in most markets. It was used in successful advertising campaigns of the early 1940s. It is a specific statement that can vary slightly between landing pages, offers, and promotions. A Unique Selling Proposition is an especially critical marketing tool for small businesses who are forced to compete with both other small businesses and larger retail chains. The USP will help define a company’s Serviceable Obtainable Market. A unique selling proposition is, quite literally, as unique as each business. Vasanti – inclusive beauty. Being unique also requires clarity. A great way to understand what makes a great unique selling proposition and get you thinking about your own is to take a look at some real-life examples. If the unique selling proposition you come up with takes someone minutes or hours to understand, it probably won’t be effective. It is that very reason which motivates a buyer to purchase that product even though it might be costlier than other products. The USP is a marketing concept that was first proposed as a theory to understand a pattern in successful advertising campaigns in the early 1940s. Unique selling propositions in action. It’s not necessarily about defining an entirely new market with unproven demand. High-performing cosmetics aren’t unique, but Vasanti’s promise of inclusive beauty is. There’s no question that dealing with insurance is a very tedious and frustrating task. The unique selling proposition, or unique selling point (USP), is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers. Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. A Unique Selling Proposition (USP) is what compels customers to choose one company over another – it’s up to each investor to decide what a company’s USP is. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. 1. Your unique selling proposition only works when you’re addressing some demand.